Geneious Desktop Software to be Renamed to Geneious Prime

AUCKLAND, NZ – August 28, 2018. Biomatters today announces that Geneious, its world-leading desktop suite of molecular biology and sequence analysis tools, will be renamed to Geneious Prime later this year.

Geneious began as a way to reduce time spent on managing and analyzing biological data and is now widely used in biotechnology and academic research. Over half a million scientists have used Geneious in the 13 years since its first release. In the last two years Geneious has doubled the size of its customer base in commercial biotech and pharma, particularly driven by customers working in biologic drug development.

President and CEO Brett Ammundsen commented “Over the last decade our customers have associated Geneious with trust, expertise and approachability. As we continue to grow and adapt to the market, that same Geneious experience has to encompass a wider range of solutions for customers who have been with us for years, as well as new customers. The time has come to give our desktop software its own identity.”

Director of Marketing, Melissa Pentecost says “Prime connotes being the best in class and the first choice for researchers and lab managers who are seeking a solution to their sequence data analysis and data management challenges. It also references its status as the original solution that we brought to market.”

About Geneious Prime

Geneious Prime increases efficiency and enables better science as the world’s most recognized and comprehensive desktop suite of molecular biology and NGS analysis tools. First released in 2005, Geneious Prime is used by over 4,000 universities, institutes and commercial companies in 125 countries.

For more information contact:

Melissa Pentecost
+64 21 258 1005